(Ad)Vantage for Stuttgart: Schwabe Dr. Ulrich Bez
He has seen it all and done it all. At the age of 70 Dr. Ulrich Bez does not have to prove anything to anyone any more. However, he has written a monumental book: Making Aston Martin.
And it is without a shadow of a doubt that the brand owes its success almost exclusively to this passionate car guy. The engineer who started his automobile career with BMW, nowadays lives Aston Martin. Without exaggeration one can say that Bez is the brand. And it is with utmost conviction that Bez says: “Aston Martin is the coolest brand ever.”
A heck of a lot could be and has been said and written about this specific man. To reflect things from his point of view Ulrich Bez has had the book “Making Aston Martin” published with teNeues. We will therefore refrain from inventing yet new expressions to describe this giant of the car making industry. Let us use the words of Paolo Tumminelli, professor at the International School of Design in Cologne and director of the Goodbrands Institute for Automotive Culture, who adequately sums up Bez’s main characteristics by calling him “a car manufacturer, one of the last of a dying breed.”
So for Dr. B’s 70th birthday here is a little serenade to one of the last of his kind:
We met up with him during the opening of the new showroom on the outskirts of Stuttgart, where among other things he proved to be a gifted DJ. Whether or not he would like the following film we are not so certain, because it would be a pity to use an Aston Martin for this kind of sporty exercise. But one never knows what strange ideas some nouveaux riches might have. As for us, we prefer the below type of car for this somewhat offbeat but absolutely stunning stunt.
Yet, let it be said: the Aston in the film “Johnny English” is unforgettable.