Stylish STIHLists at Work

Precision, Performance, Passion &  Audacity.

Precision, Performance, Passion,  Audacity & Sex Appeal.

Of Robots, Saws, Racecars and other Engines

She has style & STIHL, she has passion, she is highly attractive and handles a toy that, too, has style plus an attractive design. But more than that: The “toy” is as sharp as the lady who is sawing her way through the jungle, aided by a typical STIHL high precision and high performance saw, the new MS 661 C-M gasoline chainsaw with M-Tronic. This hot lady is part of this year’s STIHL calendar, for which demand is easily as high as for the Pirelli calendar. Sex and quality will always sell.

This lady is obviously averse to office hours, but prefers it wild and free. With a little help from STIHL life looks different ...

This lady is obviously averse to hours spent behind a desk, but prefers it wild and free. With a little help from STIHL life looks quite different …

Andreas STIHL AG & Co. KG, a German family enterprise in its third generation, is growing continuously regarding all aspects, i.e. product portfolio, employees and worldwide turnover. The company not only prides itself in “made in Germany”, but also constantly reinvests a substantial part  of its revenues into Research and Development, R & D. The amounts of money and brainwork the “STIHLists” invest in test labs are well-nigh mind-boggling and compare easily to the car industry. It is therefore surprising that the products are not more expensive. One reason might be that STIHL is and always has been a company firmly based on the principles of sustainability, continuous progress and highly motivated employees. After all, the term sustainability originally stems from forestry.

130 test laboratories in Neustadt-Waiblingen (Baden-Württemberg), the heart of STIHL Research and Development, are proof of how seriously each machine and tool made by STIHL or the one hundred per cent daughter company Viking is developed to its very best. A number of over 200 test stands are unique, and a tour through Fort Knox demonstrates how all STIHL products undergo lengthy and detailed tests regarding safety issues, longevity of the product, pleasant noise level or performance.

Too noisy? Amenable sound? Minute tests take place in the sound-ranging room. This is one of 130 (!) test labs in Neustadt, the centre of research and development.

Too noisy? Agreeable sound? Meticulous testing takes place in the sound-ranging room. It is one of 130 (!) test labs in Waiblingen-Neustadt, the centre of research and development.

Most importantly, the company has a solid base and does not need loans from banks. This year, which so far has been tricky due to a long and severe winter in Europe persevering throughout most of spring, ANDREAS STIHL AG & Co. KG nevertheless increased its turnover by 5.3 percent to EUR 632 million in the period from January to August. And as of

CEO Dr. Bertram Kandziora with the STIHL emblem of success:  A chain saw. In this case the new MS 661 C-M, at the assembly line in Waiblingen.

Chairman of the Executive Board, Dr. Bertram Kandziora with the STIHL emblem of success: A chain saw. In this case the new MS 661 C-M, at the assembly line in Waiblingen.

August 31, the STIHL workforce was up to 4,123 employees, which is 1.7 percent more than the previous year. Furthermore, STIHL boss Dr. Bertram Kandziora announced sizable investments of EUR 60 million in a new logistics center and expansion of the engineering centre in Waiblingen in the coming years. “Our German base has a key function in supplying world markets with professional products. With our engineering centre in Germany we take advantage of the fact that our development engineers for products and production processes are close to the suppliers of developments here in the region.” STIHL is dedicated to continue the growth course of the company – in spite of unfavourable weather conditions and consumer restraint in the eurozone. “2013 will be another record year for us,” announced Kandziora at the company’s autumn press conference.

“The Saw Has Made Us Strong” … of Men & Machines

STIHL has never forgotten its origins, and that is the chain saw. STIHL saws have led the company to flourish incessantly and have swiftly become a persistent benchmark in hightech and ground breaking innovations. In the meantime the whole product range

Modern times. Enormous trees can be felled with a lightweight chain saw.

Modern times. Enormous trees can nowadays be felled with a lightweight chain saw.

aspires to be benchmark. Back in 1930, only four years after the Swabian company had taken up production, founding father Andreas Stihl presented his first chain saw powered by a gasoline engine. At the time, the two-man saw for tree felling had a power output of six horsepower and weighed a substantial 101 pounds.

Lightweight, which has only recently become paramount for the automobile industry due to severe emission regulations, has always been a key factor for STIHL products. After all, 300 gramms more or less make a lot of difference to a forestry worker, both professional

The STIHL TIMBERSPORTS European championship back in 2007, in Waiblingen.

The STIHL TIMBERSPORTS European championship which back in 2007 took place  in Waiblingen.

and amateur, sawing away at trees for many hours day after day. STIHL and Viking focus on power tools for landscape cultivation, forestry and construction sectors. One of the latest additions to the vast product portfolio of chain saws, brushcutters and clearing saws, KombiSystems, MultiSystems, cleaning systems, hedge trimmers and long-reach hedge trimmers, cut off machines, concrete cutter and augers, mistleblowers and sprayers, and last but not least personal protective equipment, the new STIHL MS 661 C-M with a weight of 7.4 kg and a 5.4 kW engine is the lightest in its displacement class. It is extremely powerful displaying a power to weight ratio of 1.37 kg/kW – a specification which is up to now unsurpassed in machines that meet the strict European exhaust gas regulations.

"Kiss my axe" ... and ace. Just as F 1 Champion Sebastian Vettel strokes his car Hungry Heidi after each successful race, STIHL encourages combatants kiss the STIHL products for reliability, speed, precision and lightweight.

“Kiss my axe” … “because I am an ace”. Just as F 1 Champion Sebastian Vettel strokes his car Hungry Heidi after each successful race, STIHL encourages combatants to kiss the STIHL products for reliability, speed, precision and lightweight.

The MS 661 C-M will also be used as a new competition saw in the STIHL TIMBERSPORTS Series. This year’s competition will take place in Porsche Arena in Stuttgart on 26th and 27th October 2013. A highlight, that is definitely to be recommended. Here are some snippets from last year’s battle for championship in America: http://www.youtube.com/watch?v=qYErVhUUHuw. Some 10,000 spectators will see 100 top athletes from all over the world compete for trophies. No wonder the charisma of STIHL attracts thousands of would-be STIHLists. The company receives approximately 17,000 applicants per year. This is not primarily due to such venues as “Kiss my axe” or STIHL sponsoring activities in DTM, the arts, and many more areas. It is due to the sustainable philosophy of the firm whose employees can furthermore subscribe to participation rights. 69 per cent have taken advantage of this offer.

Ideal state of affairs: Corporate Culture & money in perfect harmony.

Ideal state of affairs: Corporate Culture & money in perfect harmony.

The STIHL founding company was awarded the “AGP Stars 2013″ of the “Association of Co-partnership in Business (AGP)” for its corporate culture and its “exemplary” system of employee participation in the company’s capital. The total capital of participating rights holders is now EUR 33.6 million – the highest it has been since the scheme was introduced in 1985. Anyone subscribing to participating rights receives a subsidy of two thirds of the purchase price from the company. Interest of 10 percent was paid on the participating rights capital for fiscal year 2012. In present circumstances, one cannot find any bank prepared to pay nearly as much.

The Glory of the Garden

"You relax, I mow". Viking has developed

“You relax, iMow”. Viking has developed a swift, intelligent, quiet and sustainable robot.

Both STIHL products and above all Viking products focus on the art of gardening – with ease. The robot “iMow” not only takes over the sometimes tiresome chore of having to mow the lawn. It cultivates the lawn, as it only chops off the tips of the grass-blades. Thus, the mulch regularly nourishes the lawn. To this effect, Viking has presented two new products for lawn care. It has launched its new iMow MI 632 and MI 632 P robotic mowers – two models designed and built in-house – which operate quickly, quietly and intelligently. They are powered by highly efficient rechargeable lithium-ion batteries.

Taking pride in mowing one's lawn. Tremendous fun automatically included.

Taking pride in mowing one’s lawn. Tremendous fun automatically included.

For those, however, wanting to indulge actively in the care of their garden and with a sizable lawn at hand that possibly is not flat, the VIKING T5 and T6 series lawn tractors present themselves with a technical and optical facelift. The top models in the T6 series are now equipped with an innovative synchronous mowing deck and an uprated gearbox.

Performance, Precision, Perfection, Longevity

After 30 years spare parts are still available for STIHL power tools. Compared to the automobile industry where a car is a classic car, once it is 25 years old and as a result it gets increasingly difficult to get hold of fitting spare parts, this is another convincing aspect of the company’s philosophy of longevity and sustainability.

Sculptured with the aid of STIHL tools. (Photo: Hesse)

Sculptured by Hesse and STIHL. (Photo: Hesse)

What may come as a surprise but is further proof of the precision and running smoothness is the fact that STIHL expert tools are also used for sculpturing. The artist Anna-Katharina Hesse, young prize-winner of the European design price for woodcutters, relies on STIHL power saws. We were able to watch her using the new STIHL Carving E which is twelve per cent lighter and slimmer than its predecessor and has laser marks for precise cuts. It is so slender that there are virtually no kickbacks. As far as tree surgery is concerned, this tool allows the healing of rotten parts of trees.

In order to avoid the outbreak of diseases the new SR 200 backpack sprayer has been developed. It protects plants and trees up to a height of 2.5 meters in wine, fruit and vegetable growing. For pruning trees flexibly, quietly and free of emissions while standing on the ground, the STIHL cordless system now also includes the HTA 85 pole saw. In other words, there is a power tool from STIHL or Viking to answer any problem arising in gardens or forests.

Anna-Katharina Hesse at work with the new Carving E blade.

Anna-Katharina Hesse at work with the new Carving E blade.

Passionists at Work

Passion and power attract passion and power. This is why STIHL figures as DTM sponsor. Deutsche Tourenwagen Masters (DTM, German Touring Car Masters) is a Silhouette racing car series based in Germany, with races taking also place elsewhere in Europe.

This year, the battle is among Audi, BMW and Mercedes-Benz. Being based near Stuttgart STIHL sponsors a Mercedes car (STIHL Mercedes AMG C-Coupé) and its Canadian DTM rookie race driver Robert Wickens. And STIHL was to be in luck. To the surprise of almost everyone Wickens  took an improbable maiden DTM victory in a chaotic wet-and-dry race at the Nurburgring on 18th August this year. Durability being another parallel between sponsor and sponsored driver.

The name STIHL has been the epitome of revolutionary technology and innovative ideas ever since the firm was founded. Throughout its 85-plus year history this hightech approach has made STIHL a synonym for state-of-the-art engineering. The STIHL brand is known all over the world for quality and service. In more than 160 countries STIHL products are helping people at work. In short, STIHL has become the world’s leading chain saw brand. Last but not least, here is a glimpse of the fascinating STIHL world, starring the MS 261:

Summary / Zusammenfassung

Die Andreas STIHL AG & Co. KG ist eine jener Erfolgsgeschichten im Schwäbischen, die klein anfing und stetig wuchs. Seit letztem Sommer führt Dr. Nikolas Stihl das Unternehmen in der dritten Generation – wie sein Vater Hans Peter Stihl als Vorsitzender von Beirat und Aufsichtsrat der STIHL Unternehmensgruppe. Davor zeigte Nikolas Stihl seit dem Jahr 1993 seine Führungsqualitäten als Geschäftsführer des Unternehmens Viking in Langkampfen, Tirol. Das Unternehmen für Gartengeräre war ein Jahr zuvor von der STIHL Gruppe als hundertprozentige Tochter übernommen worden.

Hans Peter Stihl bleibt persönlich haftender Gesellschafter der STIHL HOLDING und wurde in Anerkennung seiner herausragenden Leistungen für das Unternehmen zum

Dr. Nikolas Stihl

Dr. Nikolas Stihl

Ehrenvorsitzenden von Beirat und Aufsichtsrat ernannt. Seine Schwester Eva Mayr-Stihl bleibt stellvertretende Beiratsvorsitzende. „Mit diesen Entscheidungen stellen wir sicher, dass STIHL auch in Zukunft ein unabhängiges, mittelständisch geprägtes Familienunternehmen im Sinne des Firmengründers Andreas Stihl bleibt”, betonte der Enkel des Firmengründers. Die vier Familienstämme bleiben zu je 25 Prozent an der STIHL Holding beteiligt. Die operative Führung liegt auch künftig in den Händen des familienfremden Vorstands unter Vorsitz des Chemie-Ingenieurs Dr. Bertram Kandziora.

Susanne Roeder

©roe

100 Gedanken zu “Stylish STIHLists at Work

  1. … and no, I am not a sexist. I just like to play around with imagery and stereotypes. The motto being: Disrupt to differentiate. I considered it a fresh approach… Feel free to disagree! I can tell you that “Kiss my axe” aroused hot discussions in the STIHL group. It is agency speak rather than company philosophy.

  2. Pingback: STIHL Timbersports World Championship 2013 | En route with SusanneEn route with Susanne

  3. This is really interesting, You’re a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your wonderful post.
    Also, I have shared your website in my social networks!

  4. May I simply say what a relief to discover a person that genuinely knows what they are
    talking about on the net. You actually realize how to bring a problem
    to light and make it important. A lot more people should
    read this and understand this side of the story. I am surprised you are not more
    popular given that you most certainly possess the gift.

  5. Admiring the persistence you put into your website and in depth information you
    offer. It’s awesome to come across a blog every once in a while that isn’t the same
    outdated rehashed information. Great read! I’ve bookmarked your site and I’m adding your
    RSS feeds to my Google account.

  6. Wonderful beat ! I would like to apprentice whilst
    you amend your web site, how could i subscribe for a weblog website?
    The account aided me a acceptable deal. I had been a little
    bit familiar of this your broadcast provided vibrant transparent idea

  7. Hi there! I could have sworn I’ve visited this blog
    before but after looking at some of the posts I realized it’s new to me.
    Anyways, I’m definitely delighted I found it and I’ll be book-marking
    it and checking back often!

  8. I have been browsing online greater than 3 hours nowadays, but I
    never found any interesting article like yours.
    It’s lovely worth sufficient for me. Personally, if all web owners and bloggers made excellent content
    material as you probably did, the net will probably be a lot more helpful than ever before.

  9. Right here is the perfect web site for everyone who wishes to find out about this topic.
    You realize a whole lot its almost hard to argue with
    you (not that I personally will need to…HaHa). You certainly put a brand new spin on a topic that has been written about for many years.
    Wonderful stuff, just excellent!

  10. Simply want to say your article is as surprising. The clearness to your publish is
    simply excellent and that i can suppose you are an expert on this subject.
    Fine along with your permission let me to clutch your feed to keep up to date with approaching post.
    Thanks one million and please carry on the enjoyable work.

  11. Yߋu’ve mаde some decent poіnts therе. I looked oո
    the web foг mopre info about the issue and found
    moszt individuals wіll gߋ alօng with ʏouг views оn thiѕ website.

  12. You are so interesting! I do not suppose I’ve read through anything like this before.
    So great to discover somebody with a few genuine thoughts on
    this issue. Really.. many thanks for starting this up.
    This website is something that is required on the web, someone
    with a bit of originality!

  13. Le niveau des conférences, et surtout l’ouverture de celle-ci sur des sujets très larges, ouvert au marketing, plutôt que sur la
    technique pure ! Conférences exceptionnelles, présentateurs de très haute qualité.

  14. Have you ever thought about writing an e-book or guest authoring on other blogs?
    I would really like to have you share some stories/information.
    I know my readers would value your work. If you are even remotely interested, feel free to send me an email.

  15. Simply desire to say your article is as astonishing.

    The clearness for your post is just great and that i can assume you’re a professional on this
    subject. Fine along with your permission let me to grab your feed
    to stay up to date with imminent post. Thanks a million and please keep up the enjoyable work.

  16. Hey! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  17. Wonderful goods from you, man. I’ve understand your stuff previous
    to and you’re just too great. I actually like what you’ve acquired here, really like what you’re saying and the way in which you say it.
    You make it enjoyable and you still care for to keep it wise.
    I can not wait to read much more from you. This is actually a tremendous site.

  18. Thanks for the marvelous posting! I seriously enjoyed reading it, you happen to be a great author.
    I will be sure to bookmark your blog and will come back later on. I want to encourage
    yourself to continue your great job, have a nice morning!

  19. Normally I do not read post on blogs, but I wish to say that this writeup very compelled me to try and do it! Your writing style has been surprised me. Thanks, quite great article.

  20. I got this web site from my pal who told me on the topic of this site and at the moment this time I
    am browsing this site and reading very informative articles at this place.

  21. I think that everything composed made a great deal of sense.

    However, think on this, what if you wrote a catchier title?
    I mean, I don’t want to tell you how to run your website, however suppose you added a title to possibly grab people’s
    attention? I mean Stylish STIHLists at Work | En route with SusanneEn route with Susanne is kinda boring.

    You might look at Yahoo’s home page and note how they create news titles to grab people interested.

    You might add a video or a pic or two to grab readers excited about everything’ve written. Just my opinion, it might bring your website a little bit more
    interesting.

    • Hello there, thx for your thoughts. You are absolutely right. Shall think about a change of name. As for films etc. This is tricky. AS it means a great deal of work. this blog, dare I say it, is just a by-product of my work as a journalist. But, I shall bear in mind what you said! Thx again.

  22. Great goods from you, man. I’ve understand your stuff previous to and you are
    just extremely wonderful. I really like what you’ve acquired here, certainly like what you’re saying and the
    way in which you say it. You make it entertaining and you still care for to keep it sensible.
    I cant wait to read far more from you. This is really a tremendous site.

  23. Have you ever considered publishing an ebook or guest authoring on other websites? I have a blog based on the same information you discuss and would love to have you share some stories/information. I know my visitors would enjoy your work. If you are even remotely interested, feel free to send me an e-mail.

  24. Usually I don’t learn post on blogs, however I wish to say that this write-up
    very compelled me to try and do so! Your writing style has been amazed me.
    Thank you, quite nice article.

  25. Greetings from Ohio! I’m bored to death at work so I decided to check out
    your blog on my iphone during lunch break. I love
    the info you provide here and can’t wait to take a look when I get home.
    I’m surprised at how quick your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, amazing blog!

  26. Legendary! This is simply amazing! Not merely quality, yet additionally useful information. And that is unusual to come by nowadays! I need to say that I am really satisfied and also will definitely come back again if you keep up the reputable and value of the content at this degree. Seriously, from the bottom of my heart, thank you for your time! God bless!

  27. I am really inspired together with your writing talents and also with
    the format for your blog. Is this a paid subject matter or did you customize it yourself?

    Either way stay up the nice high quality writing, it’s uncommon to look
    a great blog like this one these days..

  28. Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam remarks?

    If so how do you reduce it, any plugin or anything you can recommend?
    I get so much lately it’s driving me mad so any assistance is very much appreciated.

Hinterlasse eine Antwort

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind markiert *

Du kannst folgende HTML-Tags benutzen: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>