Wo Du wolle…. – Heilix Blechle, what happened to you?
Who can understand the strategy and machinations of Daimler, once an outstandingly sparkling diamond in the automobile sky? This is what increasingly more journalists, clients, experts ask themselves.
Daimler has lost its way. It happened many years ago, i.e. a long time before the present CEO reached the echelons of power. But things have not improved dramatically since. And as much as Dieter Zetsche reveals a sharp intellect and good qualities as a person, he seems unable to guide this super tanker. Okay, Schrempp before him is unspeakable, having burnt billions, a man without any worthwhile vision. Zetsche took over a messed-up global player and premium OEM.
Super tankers are slow, inefficient, sometimes incompetent and unfortunately arrogant – when they can least afford it. So, please, Daimler, wake up to reality!
Audi and BMW have long surpassed the “starry-eyed” company. This is the lamentable story of the threatening decline of the inventor of the automobile.
There are so many good aspects to this company. But they run the risk of getting obliterated due to fundamental dissatisfaction both on the side of the employees and on the side of the customers.
In recent times just think of Daimler as forerunner in exposing mortal dangers in certain collisions with cars equipped with the new refrigerant R1234yf. However, it is precisely this refrigerant that has become legally binding by Brussels authorities with their questionable understanding of the matter.
Here, Daimler for once has shown stamina. It is to be hoped and expected that the other OEMs will join in and support Daimler for their findings in real life test scenarios.
Daimler’s stance is adamant and correct: “Due to the high safety demands at Mercedes-Benz, this chemical will not be used in its products. The company therefore wishes to continue to use the proven and safe R134a refrigerant in its vehicles. Daimler has already informed the relevant authorities of these facts and will also make the results of this investigation available to all relevant associations as well as to other vehicle manufacturers.”
SL Gullwing, Heroic times of racing with Neubauer… Those were the unforgettable days – of yore…
PS: Here is a recent view on the “refrigerant case”: