What’s up with Daimler?

Wo Du wolle…. – Heilix Blechle, what happened to you?

Who can understand the strategy and machinations of Daimler, once an outstandinglyGullwing_450x340 sparkling diamond in the automobile sky? This is what increasingly more journalists, clients, experts ask themselves.

Daimler has lost its way. It happened many years ago, i.e. a long time before the present CEO reached the echelons of power. But things have not improved dramatically since. And as much as Dieter Zetsche reveals a sharp intellect and good qualities as a person, he seems unable to guide this super tanker. Okay, Schrempp before him is unspeakable, having burnt billions, a man without any worthwhile vision. Zetsche took over a messed-up global player and premium OEM.

Super tankers are slow, inefficient, sometimes incompetent and unfortunately arrogant – when they can least afford it. So, please, Daimler, wake up to reality!

Audi and BMW have long surpassed the “starry-eyed” company. This is the lamentable story of the threatening decline of the inventor of the automobile.

There are so many good aspects to this company. But they run the risk of getting obliterated due to fundamental dissatisfaction both on the side of the employees and on the side of the customers.

In recent times just think of Daimler as forerunner in exposing mortal dangers in certain collisions with cars equipped with the new refrigerant R1234yf. However, it is precisely this refrigerant that has become legally binding by Brussels authorities with their questionable understanding of the matter.

Here, Daimler for once has shown stamina. It is to be hoped and expected that the other OEMs will join in and support Daimler for their findings in real life test scenarios.

Daimler’s stance is adamant and correct: “Due to the high safety demands at Mercedes-Benz, this chemical will not be used in its products. The company therefore wishes to continue to use the proven and safe R134a refrigerant in its vehicles. Daimler has already informed the relevant authorities of these facts and will also make the results of this investigation available to all relevant associations as well as to other vehicle manufacturers.”

However, as far as vision, brand image and popularity are concerned, Daimler has lost track. It is high time for a change toward a company with well-founded passionate visions.   Susanne RoederGullwing

©roe

SL Gullwing, Heroic times of racing with Neubauer… Those were the unforgettable days – of yore…

PS: Here is a recent view on the “refrigerant case”:

http://www.heise.de/tr/blog/artikel/Neue-Peinlichkeiten-im-Kaeltemittel-Streit-1930065.html

8 Gedanken zu “What’s up with Daimler?

  1. And as I need to add myself: Having realised the problems with the refrigerant, German manufacturers are now focussing on CO2 air conditioning as an environmentally friendly way out. Audi stated they will need three to for years for developing a viable solution. Let us hope Brussels can be convinced by the German Verband der Automobilindustrie (VDA), the association of OEMs and Suppliers, and by the findings of German industry that sanctions for not using the R1234yf refrigerant need to be suspended.

  2. I am still a bit fuzzy as to what was wrong with the original automotive refridgerant, R-12, which was considerably more efficient than R134a.

    If it’s the supposed ozone layer issue…the ozone hole was discovered before the release of R12 to the world…and the hole disappears for 6 months out of the year.

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